224 - today tomorrow forever
Where It All Began
224 started with a simple moment: a freshly groomed dog who still didn’t smell as good as he looked.
“If we invest in premium fragrances for ourselves, why don’t dogs have the same?”
After searching everywhere online, offline, and across pet brands, the answer was clear:
India didn’t have a safe, luxurious dog perfume.
So we decided to build one.
That decision became 224.
The Founders
Two Brothers. One Vision.
Nirav Morasada, 27 — Co-Founder
Former Saurashtra cricketer, now based in Australia. When he first heard the idea, he didn’t hesitate. No doubts, no shortcuts, just belief.
His words shaped our philosophy:
“If your plan doesn’t scare you, it’s not big enough.”
His early support wasn’t just financial; it was the foundation of our ambition to build something truly premium.
Rudra Koradiya, 20 — Co-Founder
From a middle-class upbringing, Rudra left school after 9th grade to follow a different path. What he lacked in formal education, he made up for in clarity and hunger.
Nirav saw potential, not qualifications and together, they built 224 from the ground up.
The Journey
Nothing about 224 was easy.
Delays, redesigns, failed samples, every step demanded persistence.
But one belief kept the brand alive:
“This brand will exist because of us, not by accident.”
That belief created our core identity: premium quality, without compromise.
WHY 224
We began by solving a common problem: dog odor in homes, cars, and during cuddles.
But as the brand evolved, our mission expanded.
India deserves true premium not just “good enough” alternatives.
224 blends performance, design, and luxury in a way the market hasn’t seen before.
We’re not here to blend in.
We’re here to set a new standard.
Why Premium?
Because India is ready. 224 reflects this shift. We don’t cut corners. We create products that feel world-class.
Aesthetics
Everything we do starts with why
Safety
We believe in building better
High-quality ingredients
Real people making great products
Elevated experiences
Looks worldclass, smells even better
What we stand for?